Cases such as the high profile merger between Dance Theater Workshop and the Bill T. Jones Dance Company, which together became New York Live Arts, have inspired talk of an uptick in mergers among nonprofit arts organizations. In the nonprofit sector more broadly, strong anecdotal evidence suggests mergers are on the rise. 20% of 117 executive directors who responded to a 2009 Bridgespan poll said mergers were on the table as a response to the economic downturn. A year later in the Stanford Social Innovation Review, nonprofit consultant David La Piana reported a 60% increase in “strategic restructuring” business.
In fact, John McCann, who facilitated the NYLA merger, predicts that this is only the beginning. In his view, mergers, and other types of coordination and collaboration among organizations, will become more prevalent over the coming years. Off the top of his head, he threw out a few reasons for this, and here’s my take on them:
- Resources have diminished: Today, the same number of arts organizations are going after fewer dollars than they were during the art market boom of the mid 2000s. After a period of rapid growth, the industry is reorganizing.
- Participation patterns are changing: To illustrate, McCann pointed to remarks by Jesse Rosen, the President and CEO of the League of American Orchestras. Over the past 20 years, orchestra attendance fell by 29%, but last year, the YouTube Symphony Orchestra was viewed live by more than 33 million people. Arts organizations must realign their missions, visions, and programming around their changing audiences. Various types of restructuring, including mergers, will be a natural part of this realignment.
- Philanthropists are funding outcomes instead of “the arts:” Metrics and benchmarks are ever more popular among foundations and philanthropists. As with changing participation patterns, changing funding patterns are inciting major changes within organizations. The efficiencies of merging management teams, paying one electricity bill, and so on, are attractive when funders are pushing for decreased overhead.
- Large-scale impact is achieved through coordination: McCann cited a piece on “Collective Impact” in the Stanford Social Innovation Review that argues the aforementioned. For a certain type and scale of impact, closer coordination and collaboration is required.
I think McCann is probably right about the trend. Mergers will continue to become more common in the nonprofit art world. Diminishing resources and increasing demand for metrics and benchmarks will pull organizations toward a larger scale (and the “efficiencies” it brings) to produce coordinated efforts on measurable outcomes. It’s impossible to make a blanket statement about the value of mergers in the arts. The value depends on the particular circumstances and mission in each individual case. However, on an industry-wide level, a trend toward larger organizations, organizations that are able to realize efficiencies and put resources into measuring impact, comes with benefits and costs.
A focus on measurable outcomes disposes organizations to prioritize the measurable over the immeasurable. Dollars spent on overhead, number of visitors through the door, economic growth in the neighborhood, number of youth from the region admitted to four-year colleges—a museum can easily measure these. Quality of exhibitions, artists’ experience working with the institution, appetite for artistic risk-taking—a museum must work a whole lot harder to find metrics and gather data for these. As the industry consolidates, we will give up some texture and nuance for efficiency and large-scale, measurable impact.
also by Claire Ruud
- Claire Ruud Interviews New Artadia Director Carolyn Ramo - September 21st, 2012
- Museum Expansion and the MFAH - September 3rd, 2012
- Gallery days, art nights, first fridays, etc.: making a scene - August 14th, 2012
- The Cost of Turnover, or how museums could pay more and spend less - June 27th, 2012
- Blindsided? CAC New Orleans and Organizational Crises in the Art World - June 19th, 2012