José Antonio Chaurand: Idiosyncrasy of Luck

From the Brownsville Museum of Fine Art:

“The idea that the individual can forge his/her own destiny has become predominant around the world. This notion began during the Industrial Revolution but became popular after the end of World War II propelled mainly by American mass media, and continued growing throughout the twentieth century. During the new millennia, social media has become the receptacle for ‘‘prophets of human autonomy,’’ people attempting to profit by convincing others that success, happiness, and abundance are a decision and not a circumstance. The message has now become embedded in mostly all of our contemporary narratives, even reaching the spheres of health and longevity. This project aims to de-dogmatize this notion, manifesting that luck is a variable that must be included in every equation of the human endeavor; once randomness is acknowledged it is easy to see the myth of autonomy. The way luck works can be seen at plain sight, its idiosyncrasy has been revealed, yet we have chosen not to see it.

José Antonio Chaurand (b. Mexico, 1974) also known as JACH, is a visual artist, publisher, and economist. He obtained a bachelor’s degree in economics (1998) and continued his education in art history, journalism, graphic design, drawing, and cultural management as self-thought while running La Tempestad, considered by experts the fundamental magazine and media outlet of international art in México. (1998-2017)

His solo exhibitions include “God Undeciphered” (2022) at the Metropolitan Museum of Monterrey, “Canned Luck” at Centro Cultural Plaza Fatima, Monterrey (2023), “Gone Wrong” (2022), and “Idiosyncrasy of Luck” (2023) at the artist ìs run space “The JACH Gallery” captivating audiences with its thought-provoking content. His most recent project “Canned Luck” has also been part of a massive urban intervention throughout Monterrey, México (2023), furthermore he has had the chance to collaborate with various brands, having his artworks featured in Visa ìs Paynom credit card (2023). Adding to his acclaim, his work has been featured in several local media (Monterrey, México) and in four consecutive editions of DAMNo magazine, a leading European art magazine.

His dedication and talent have earned him the “National Graphic Design Award,” the “National Prize for the Graphic Arts,” and several scholarships from the National Fund for Arts and Culture of Mexico.”