The Dallas Museum of Art (DMA) held its Art Ball fundraiser this weekend and, like it has in previous years, presented a parody video, chock full of DMA staff and supporters with cheesy product placements.
The 2013 video, “Downtown Artsy,” worked so well because the cast seemed to have a hilarious self-awareness of their own status as “gentry” allowing “the people” into the museum. (The DMA had recently announced its free admission/free membership policy.) The abundance of Art Ball sponsor product placements was so entertaining because of the anachronistic location in the pseudo Downton Abbey setting.
The DMA 2015 Artball Funk video (posted below), though, has none of that same cheekiness. It has a similar (and larger?) cast of rich Dallasites in a remake of Mark Ronson and Bruno Mars’ “Uptown Funk” and it comes off as geekier and unsettlingly embarrassing. Dallas socialites can only pull off so much funkiness and the product placements were just products placements. D Magazine’s Peter Simek agrees, adding, “as the DMA’s media relations will surely remind me, I am certainly not in the video’s target audience.”
Still, if you know the cast of characters and would like to rate their funkiness, that could be fun. And there are shots of Max Anderson in hair rollers!