Pedro Vélez: Easy Does It

by Richard Bailey June 9, 2014

When the art collective HOWDOYOUSAYYAMINAFRICAN?, also known by the shorter form Yams, withdrew from the Whitney Biennial in May, the Whitney went from featuring a collective with thirty-eight black artists to scarcely any black artists at all.

Pedro Vélez, who participated in the Whitney this year as an artist/critic, is angry about the situation that facilitated the Yams group’s withdrawal, and he’s come to Oliver Francis Gallery in Dallas to present his thoughts on the matter.


Pedro Vélez, Corrupt

Pedro Vélez, Corrupt

The Yams collective withdrew in protest over the work of another Whitney artist, Joe Scanlan. Scanlan created a character named Donelle Woolford over a decade ago. Ambivalent about some collages he had made, Scanlan lit on the idea that inventing a new creator would bring the collages into their fullness as works of art. He decided that the creator ought to be an African-American woman. He named her after a professional football player and invented a biographical sketch. Although it has always been a rather loose secret that Woolford is a fiction created by Scanlan, Scanlan has been submitting work as Donelle Woolford for a while. The 2014 Whitney exhibition catalog shows a bio of Woolford and credits her as responsible for the piece titled Dick’s Last Stand, which is the work that upset the Yams group. In it, the artist Jennifer Kidwell portrays Woolford performing a Richard Pryor routine. The video below is from a “Dick’s” performance in February at the Museum of Contemporary Art Detroit.

Hyperallergic published a statement by Sienna Shields, a member of the Yams group and director of the video Good Stock on the Dimension Floor: An Opera, which was the Yams’ entry in this year’s Biennial. Here is an excerpt from that statement:

“We’re sure that we don’t need to explain how the notion of a black artist being ‘willed into existence’ and the use of a black FEMALE body through which a WHITE male ‘artist’ conceptually masturbates in the context of an art exhibition presents a troubling model of the BLACK body and of conceptual RAPE. The possibility of this figure somehow producing increased ‘representation’ for black artists both furthers the  reduction of black personhood and insults the very notion of representation as a political or collective engagement.”

You can see the statement, in full, here.

Rape is a potent word. There is no legal definition of “conceptual rape,” and it is not clear whether Shields means that Scanlan is a conceptual rapist for inventing the persona of an African-American woman and fulfilling that persona through another artist who is an African-American woman; or whether Shields means that any writer or director of one race or gender is a conceptual rapist when he or she creates a character of another race and/or gender.

Also, there is this: in her essay “The Rape of Narrative and the Narrative of Rape,” the cultural theorist and video artist Mieke Bal, writing about the Biblical book Judges, follows a theory that rape in that book is the narrative form chosen for revenge of an old institution over a new. I doubt that Shields is referencing Bal’s essay, but it is worth considering that the concept of rape as revenge, old against new, has something to do with Shields’ accusations. In this case, I don’t mean that the old institution is one of racism or misogyny. I mean the old institution as a form of white liberalism that perceives itself the charitable platform upon which people who are not white, not male and not heterosexual may gain a proper hearing. Perhaps the accusation here is that the form of white liberalism that initially inspired Scanlan to explore selfhood, race, and gender by creating the Donelle Woolford persona has lapsed into an old institution, one that menaces the new institution of minority groups that believe a white male go-between isn’t necessary to legitimize their messages to the public.

YAMS collective, <em>Good Stock on the Dimension Floor: An Opera</em>, video still

YAMS collective, Good Stock on the Dimension Floor: An Opera, video still

Looming inscrutably over everything is the Whitney Biennial itself. Love it or hate it, the Biennial remains an influential survey of American contemporary art. And yet, what gets in is often a source of surprise and controversy. It has been strongly criticized in the past for favoring white male artists over women artists and artists of different races. And its rank as a high spectacle makes it impossible to divorce marketplace calculations from the creativity and the controversies of the artists involved.

Pedro Vélez’s project at the Whitney Biennial included “visual essays,” which emulated movie or pop music posters. Vélez overlaid quotations by art critics onto images depicting art world figures. He also wrote reviews of the Biennial on postcards, sometimes making scathing statements, that he freely distributed at the event.

pedro velez twitter review

Pedro Vélez, Twitter Review, Flyer from the Poster Barrier installation), 2013. – – from Whitney exhibition catalog.


Pedro Vélez, Whitney Biennial Review on postcard, back side

Pedro Vélez, Whitney Biennial Review on postcard, back side


Vélez’s work at Oliver Francis Gallery has a simple aesthetic: angry and loud. He uses the words “corrupt” and “monochromatic” to describe a white majority in the art market. However, the effect of Vélez’s angry phrases is diminished by his reliance on insider art talk and pop culture. Take for example his sick or narcotized Twitter bird. He distorts the familiar social media symbol, implying that we are all unwell and zombified by our reliance on communication technology. Sure, the affected Twitter symbol is funny, but his point is undercut by Vélez’s own relentless use of Twitter. Investigate him online and you will find a dedicated user of social media. Even the language of his Biennial reviews has the familiar staccato of one who composes while counting characters of text. Lyricism and complexity are absent. There is no insight from this Whitney insider, only yelling.

Pedro Vélez

Pedro Vélez

Vélez’s problem is that he looks to the art market as high judicial ground, rather than searching his own conscience and experience for the immediate and searing truth he feels charged to reveal. He can never be wrong in his arguments about the reductive effects that race and sex discrimination have on U.S. culture. But he’s chasing a chimera in the art market. He holds too fast to the idea that the only way to compete with the glossy art coverage he feels is marginalizing non-white male artists is to create works in the same style. Even the graffiti-style element in his mural at Oliver Francis Gallery seems perfunctory: there is the sense that he feels an obligation to perform in that medium.

Pedro Velez

I’ve written before about a troubling trend in post-modern art, this business of trying to critique a society reliant upon commercial spectacle by using the tools of commercial spectacle. To rehearse it quickly: The business of fighting spectacle with spectacle is neither illuminating nor transformative. It is only a surface response and lacks for subversive ideas that might upset the status quo and present alternative points of view.

To put it another way, if I make a drawing, then I am, in a sense, committing a political act. I’m communicating to my managers that, at that moment, I am not being managed; I am revealing an aspect of my own conscience in an improvisational way. If I invest my drawing with the authority of my managers, by, say, keeping to the middle-of-the-road expectations of advertisements and the familiar terms of social media, then I am turning myself over again to the status quo. I have not left the norms of control even though the original intention of my drawing was to carry myself past those parameters.

Art is as much prophesy as it is anything else. Past traditions are searched for oddities and truths that may seem relevant or even new in the present light, and then that light is cast forward to offer a glimpse of things to come that one can hope for, or fear. An aesthetic that is built on the acceleration of messages found on social media and not on reflexivity —the excavated sensibilities of the artist — lacks any sustained power over the imagination.

I point to Kara Walker as an artist whose fascinating forms of protest are linked with a heady cosmology. Walker is aware that the so-called masterclass of the antebellum South took very seriously the ideas about patriarchy and increase they found in the Bible. The patriarch believed himself to be charged by God to lead as many people as possible down the righteous path and to dominate the landscape with with crops. The patriarch felt he would perish, have his life extinguished by God, and maybe suffer Hell if the crops didn’t make and the flock of souls he tended — women, children, slaves — didn’t embrace the ordering principles of religious life. And Walker is aware that the aspect of Christianity that inspired enslaved Africans was the coming of an eschatological event, a leveling experience that would cut the masterclass to size, to be followed by an act of judicial grace, in which the patient and humble would gain power and the greedy would know humiliation and shame. Walker’s art searches the truths and oddities of these traditions, which is why her work recalls the antebellum South, but also suggests a strange sort of spiritual warfare, and at the same time flashes on startling images of present and future U.S.A.


Kara Walker, Cot N'Bale

Kara Walker, Cot N’Bale

Walker is but one example of an artist who uses the reality of racial differences (the history of atrocities and coexistence) and fantasy to create a prophetic sort of art work. Velez’s commentary, by comparison, lacks rigor.

Pedro Vélez

Pedro Vélez

It’s good that Dallas is being given an insider’s point of view of the latest Whitney Biennial controversy. We have Vélez’s emotional take on the matter, but nothing that examines the complexities of selfhood, race and ethnicity. The work lacks enough depth and weight to be transformative. It is easy — in this country, at this time — to voice dissent. What is truly troubling is the number of artists who voice dissent through the means of the status quo, rather than searching their own identities, experiences and traditions to lengthen ideas beyond that scope. If the mold is too limited, break the mold.


The Pedro Vélez mural/critique is on display at Oliver Francis Gallery through June 7. Oliver Francis Gallery, 209 S. Peak St. Dallas, Texas 75226, +1 817 879 8231,






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Michael Wynne June 10, 2014 - 07:17

OK. I get it. Glasstire wants diversity in Dallas contemporary art galleries (Ratcliff March14, 2014) as long as the art isn’t about that topic. Because, you know, that’s being “angry and loud”.

BTW the title of the mural is #whitneyisnotracistbutthepressis99%white

Randall June 10, 2014 - 10:32

I have a different take. Vélez uses the nomenclature of the times to communicate his message. Tweets R US. His work fits in a longstanding tradition of art as social/political critique. Painted protest signs accomplish exactly what is being discounted in this review: they aestheticize the criticism, much like a Rodchenko poster or a Rivera mural does. As to the “angry and loud”, that’s a standard line used to undercut the message.

Here’s a 2013 FB post from the artist on this very topic:

“Then how come it is so easy for art world folks to accuse Latino/Hispanic/Brown/Black/Puerto Rican critics as being “angry” people? (How many of us are out there in editorial positions anyway? Do the numbers.) Why do they keep pushing that stereotype without any type of shame?”

Nor River June 10, 2014 - 11:57

Ohhh I think that Richard just wants to become Velez art muse….”Dude, do work about “ANGRY&LOUD” as stereotypes for non whites….”


Thurdmon Capote June 10, 2014 - 13:38

Some of the parts of Bailey’s critic is well understood, but it lacks the knowledge of where, truly, Pedro Vélez is coming from . Vélez was born and raised in the colony of Puerto Rico, where the same parameters doesn’t apply to the status quo the critic refers. These situations: politically, society wise and idiosyncratic are based on a different course. You cannot, or better, judge art without having a vast account of these issues and departing from your own personal experience without having lived the realities of a colonial state. Therefore, most of the assumptions this critique is departing are sterile and null.

Andrew Birk June 10, 2014 - 14:55

Pedro u got a bandaid in me.

Ursula June 10, 2014 - 15:54

This review uses the word angry three times in its description of the show and Velez, without much support of its assertion. If the article sets out to characterize the show and/or artist as emotional, then one might expect a broader range of emotions explored in its body.

A Person June 11, 2014 - 15:28

Is Richard Bailey white? It seems only fair to ask since he spends an inordinate amount of space bemoaning Vélez’s lack of serious commitment to racial content. (Are “white” artists expected to engage in racial identity in the same ways as those considered minority, including women?)

And how did he overlook this:

“prob is…#whitemale critics are not equipped to review this show–especially Facebook Jerry.” –Pedro Vélez

Now there’s a question worth asking: why aren’t white male critics equipped to review the show? Who is Facebook Jerry?

Mario James June 11, 2014 - 21:31

Best ever review about Velez, Mr. Bailey. It needed to be said. I see stuff with very little art a.k.a. ideas or worth in them.

KP June 14, 2014 - 00:03

I’m not going to get into the race drama; but visually the work does nothing for me personally. Reminds me of student work in the early 90s; but maybe that is on purpose? No idea.

Facebook Jerry July 19, 2014 - 09:10

The work of Pedro Velez has two main problems:
1) It is conceptually shallow.
2) It is formally weak.
Conceptually his work is mainly a reaction to the “the art world”. There could be no problem in that, except that instead of doing an intelligent critic on art making or on the political relation of art to the space where it is exhibited or in the complex contemporary perception of art by viewers, Velez work is mainly about the gossipy side of the art world. Conceptually, his work is the result of a superficial incestuous relationship with the same people that buy, curate, or write about ( his) art, lacking originality, depth or real insight. His work is “headlines” art with no deep “report” to support it.

When the reviewer writes that the work is “angry” one can just agree and wonder if Velez angriness towards the art world is based on his perception that he was not a known artist (ignored by the art world) and now that he has just been included in the Whitney Biennial, he may be angry because he is not becoming a successful artist at a speedy rate. His inclusion within this year’s Whitney Biennial by Michelle Grabner (the head of the painting department at the School of the Art Institute of Chicago ) is incestuous enough, as Pedro Velez is a graduate from the same art school and he is a Chicago based artist turned critic, now turned artist again. There is nothing wrong with wearing many hats as long as they open the right doors to the same room.

Formally, the work of Pedro Velez presents several weak points in terms of composition, presentation and in the appropriation of graffiti aesthetics. If you want to see better graffiti just go to the street. You will find better graffiti in terms of composition, line and also in terms of social critic. In terms of presentation, the work also seems pretentious in the sense of appropriating a casual and informal way of making and installing art, something that was been done several decades ago. Additionally, Pedro Velez use of digital means is amateurish at best. His pseudo posters are formally uninteresting and politically impotent. They are not even that funny.

Velez should reevaluate his art making and start from the only thing that sort of stands out. He has a good sense of color when he paints.


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