Museum Tower, the embattled “42-story luxury residential high-rise located in the heart of the Dallas Arts District”, has announced an alliance with Sotheby’s International Realty as its new marketing partner. Steve Sandborg, Vice President, Sales and Marketing for Museum Tower, called the reinforcements “a natural transition that dramatically expands the capabilities of our in-house sales team.”
President & CEO, Briggs Freeman Sotheby’s International Realty, Robbie Briggs, commented on the sales force surge in standard realty-speak, unfortunately using the terms “neighbors” and “neighborhoods,” which I expect, will not feature prominently in future pitches: “Our team of sales agents and our network of Sotheby’s brokers know how to market and sell communities and neighborhoods to the world. Museum Tower is an amazing asset for Dallas and our region. With our city being so interconnected, it is gratifying to see one of our neighbors building a landmark that will surely offer an extraordinary and sophisticated lifestyle.”
According to their press release, Sotheby’s will “assign a select team drawn from its 192 agents to work on the Museum Tower project.” The existing sales and marketing team at Museum Tower, including Sandborg and the Museum Tower’s current Director of Sales, Lea Anne Laughlin, will remain as part of the new organization.