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: Spring, TX
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REQUEST FOR QUALIFICATIONS: Two Indoor Mural Commissions in Spring, TX for The Kroger Co.
Houston Arts Alliance on behalf of The Kroger Co.

Deadline: Wednesday, May 31, 2017, 11:59 p.m. (CST)
Artist Commission: $9,000
Eligibility: Open to all artists in the Greater Houston area. Priority is given to artists with a connection to the community in which the store resides.
Entry Fee: Free
Project Locations: (1) Kroger Store #137 at 3731 Riley Fuzzel Road, Spring, TX 77386 and (2) Kroger Store #130 at 2150 Spring Stuebner Road, Spring, TX 77388

1. Summary
Houston Arts Alliance (HAA), on behalf of The Kroger Company (Client), seeks two (2) local artists (one per store location) interested in creating large-scale indoor murals. Selected artworks will have high visibility, be prominently displayed within Kroger stores, and use local references to evoke a creative, uplifting feeling that 1) encourages community and 2) celebrates the spirit of the neighborhood. There is no application fee to enter. Three (3) finalists per store will be chosen based on their work examples—and their connection to the community in which the store resides—as well as receive a $300 stipend for submitting a proposal. One of the finalists submitting a proposal (Artist) will be chosen to create an artwork for each location. Payment to each selected Artist is $9,000.

The Kroger family of stores is excited to give local artists the opportunity to lend their talents in creating an uplifting store experience. The objective is to create a space that encourages community gathering and celebrates the spirit of the neighborhood. This year, their goal is to have an interior mural completed—by a local artist—within 65 of their new stores across the country. Additionally, Kroger hopes to continue this project, in their new stores, for many years to come. Kroger’s philanthropic goals include hunger/food insecurity; education; women’s and children’s health; service to military families; diversity; and the environment.

We aspire to offer an outstanding shopping experience that is Fresh and Friendly, while promoting Hospitality, Value, Convenience and Simplicity. These are the fundamental building blocks that we hope will inspire our customers to feel Proud, Rewarded, Appreciated, and Confident, and to know they are cared for.

Kroger values honesty, diversity, inclusion, integrity, respect and safety. The company aspires to create a safe store environment that is uplifting, welcoming and friendly and conveys a sense of connectedness to the communities within which we operate. We base every business decision on what we believe is best for our customers and our store associates.

2. Budget
From this Request for Qualifications (RFQ), up to three (3) finalists will be chosen per store. Each finalist will be paid $300 to develop a mural design. The commission for final artwork is $9,000 (inclusive of all materials, delivery, and the panels on which the mural will be painted on).

3. Scope of Work
The artwork shall be safe, durable and of appropriate imagery for view by the public realm. The mural will be created off-site on a non-warping substrate, in consultation with the Client and HAA. The selected artist will be expected to receive feedback from the Client on their design and integrate that feedback where necessary. Installation will be performed by a company contracted by Kroger. Dimensions for each mural are 14’W x 5’H, each.

4. Evaluation Criteria
* Artistic quality: Artists or artist-led teams of the highest artistic caliber, as demonstrated by examples of past work
* Responsiveness: Letter of intent, proposal images and final work successfully address the overall goals of the project as well as the core values of the Client—including incorporating references to the area’s history or culture—engaging and inspiring the community
* Project management ability: Applicant(s) demonstrate that the Artist or Artist-led team has the necessary capability to accomplish the project, and to create and deliver the work on schedule
* Durability: Use durable materials that require minimum maintenance. The final work will be resistant to vandalism

5. Eligibility
* Artists living and working within the Greater Houston area are eligible, with a preference for artists who live in the area around the store location.
* Staff, board, advisory board, committee, and immediate family members of HAA or The Kroger Company are ineligible.
* Applicants not meeting all eligibility criteria will be withdrawn from consideration.

6. Application Requirements
a. Resume, no more than three pages.
b. Letter of Intent, to include contact information, personal connection to the adjacent community (if any), and a description of how the Artist intends to meet the criteria listed above (1,500 words maximum).
c. Work Examples: Up to ten (10) samples of previous work. Only JPEGs up to 5 MB in size will be accepted.
d. Image List for all Work Examples, to include Artist name(s), title, date completed (as applicable), dimensions, and material/medium.

All documents should be in (at least) 12-point font, single-spaced, with a minimum ½” margin. If selected, Artist(s) will be required to sign an agreement for the project with Kroger and with HAA, and follow project guidelines. A sample agreement is available by request. Selected Artist(s) will be required to provide sample designs for up to two (2) artwork options for final selection and approval.

7. Submission
To submit, visit

8. Timeline
Monday, May 29, 2017, 5 p.m. (CST): Deadline for questions
Wednesday, May 31, 2017, 11:59 p.m. (CST): RFQ deadline
Friday, June 2, 2017: Notification of the three finalists
By Monday, June 5, 2017: RFP issued
Monday, June 26, 2017: Finalist proposals due; artist notification
By Monday, July 3, 2017: Contracting with Artists is complete; Artists and Client meet to review artwork and discuss feedback

Remaining timeline for Kroger Store # 137
By Wednesday, July 12, 2017: Revised design due
July 13 – August 31, 2017: Off-site creation of the Spring, TX Store # 137 mural
By Friday, September 1, 2017: Installation of the mural at the Spring, TX Store # 137 location
Friday, September 8, 2017: Opening Celebration for the Spring, TX Store # 137

Remaining timeline for Kroger Store # 130
By Wednesday, July 26, 2017: Revised design due
July 27 – October 5, 2017: Off-site creation of the Spring, TX Store # 130 mural
By Friday, October 6, 2017: Installation of the mural at the Spring, TX Store # 130 location
Friday, October 13, 2017: Opening Celebration for the Spring, TX Store # 130

PLEASE NOTE: This schedule is subject to change.

Any questions pertaining to this RFQ should be submitted in writing—via email—no later than 5 p.m. (CST), Monday, May 29, 2017 to Required subject line: “Kroger Mural RFQ 2017.”
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