This workshop, conducted by Matt Lehrman, Principal at Audience Avenue LLC, will engage participants in a process of introducing and updating strategies and tactics for successful audience development. In an inspiring and substantive workshop, participants will learn how to engage audiences via a “pull” rather than a “push” paradigm; create and empower audience personas; use social media to connect audiences with your organization’s mission; and align policy, strategy and tactics toward vitally important audience-building goals.
Friday, January 17, 2014
8:30 a.m. registration, 9:00 a.m. workshop
Alliance Gallery, 3201 Allen Parkway, Suite 125
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