Earlier today I was watching a documentary about a now defunct Texas art collective Rubber: An Art Mob. In the video, the painter Peter Saul said the following about the idea of gimmick in art:
Gimmick just means a style which is not appreciated by the person looking at it. I mean, modern artists stuck with billions of gimmicks: like Jackson Pollock dripping paint off a stick [was the] number one gimmick after World War Two, and was even called a gimmick by TIME magazine and various officials until finally, at a certain point, you get the right people behind it for it to stop being a gimmick and become an art style.
Food for thought.
also by Brandon Zech
- Some Inauguration Day Wisdom from Pussy Riot, from their recent Texas Visit - January 19th, 2017
- Andrew Martin at Redbud Gallery, Houston - January 13th, 2017
- Capitalist Consumption: the Institute for New Feeling at Ballroom Marfa - December 30th, 2016
- Sophomore Slump: Day for Night in Houston - December 21st, 2016
- Miami Basel vs. Disney World: The Happiest Place on Earth? - December 10th, 2016