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WARNING: Late Night Infomercial is Actually an Art Project

curtainsInsomniacs in the Dallas/Fort Worth area should be forewarned when watching late night infomercials. Those tuned into KTXA Channel 21 on Friday, February 7 at 3 am (known to many night owls as “Thursday night”) may view the 28-minute infomercial entitled FOREVER and catch the migraine-addled Paul-Newman-looking guy promising the secret to immortality. This is actually the last part of the Good/Bad Art Collective‘s Curtains, a “public sculpture”/social project commissioned for the Nasher Xchange exhibition.

We’re not sure about the promised immortality (remember: the title of the work is Curtains) but, hey, go ahead and call the 1-800 number and see what happens.

also by Paula Newton
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3 Responses

  1. Paula Newton

    I found this message on the Good/Bad Facebook page (https://www.facebook.com/goodbadartcollective):



    It appears that due to miscommunication, the actual airings are 24 hours later than the dates originally given to the group. We are currently working on clearing up this misunderstanding and will post the new, correct information as soon as possible. To those who may have braved the late hours searching for our project on this first night, we apologize for the inconvenience.


  2. Due to unforeseen circumstances the premiere date and time kindly mentioned in this article have been changed. The new premiere date is on KTXA 21 (DFW) on 02/08/14 at 3:00AM, with an additional Texas broadcast on WFAA 8 (DFW) on 02/09/14 at 1:30AM.

    So if your in DFW stay up late tonight to catch the 3:00AM screening, or stay up late this Saturday to catch the 1:30AM broadcast. Apologies for the confusion.

    FYI: We have confirmed broadcasts in NYC, LA, and Miami in the coming week.

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