The Dallas Museum of Art (DMA) today announced an anonymous gift of $9 million over three years to ensure free general admission to the DMA and enable the Museum to publish its entire collection online.
The donation will provide $4 million in unrestricted general operating support to continue its free general admission. The remaining $5 million will complete the digitization of the Museum’s permanent collection, including the creation of educational content. The gift includes resources to measure the educational impact of the project.
At the beginning of 2013, the DMA returned to a policy of free general admission in tandem with a new platform of visitor participation called DMA Friends (where visitors earn points in exchange for being tracked). DMA Friends is gaining popularity as a model for museums across the country; in September, the Museum received a grant from the Institute of Museum and Library Services (IMLS) to study the research potential of this model with three partner institutions: Denver Art Museum, Los Angeles County Museum of Art, and Minneapolis Institute of Arts.
also by Paula Newton
- How to Fight Terrorism? Invest in the Arts - November 27th, 2015
- Have a Purrrrfect Thanksgiving! - November 26th, 2015
- Coming Soon! Studio Pods for Houston Artists - November 25th, 2015
- Who Got the 2015 Houston Artadia Awards? - November 24th, 2015
- JFK: The Fascination Continues with Opera, Performance Art, James Franco, and Money - November 23rd, 2015