Last week, Houstonia Magazine’s Michael Hardy took a pot-shot at sterotyping “The Five People You See at an Exhibition Opening,” profiling “The Hipster,” “The Yuppy,” “The Alcoholic,” “The River Oaks Matron,” and “The Art Writer” in unflattering clichés. Glasstire actually goes to a lot of exhibition openings, and while there’s never a shortage of easy-to-ridicule characters on hand, Houstonia’s field guide has got it all wrong. Here’s who all those people Hardy saw really are:
The Hipster The Artist Hipsters Artists have plenty of time to attend exhibition openings since they are either collecting unemployment, working part-time at Half Price Books, or enrolled in a master’s program in an esoteric subject with no job prospects. Although ostensibly There for the art, and the scene, hipsters artists can usually be found smoking outside the gallery, where they can talk candidly, often in the company of other hipsters artists. (Like hyenas, hipsters travel in packs.) They can be spotted by their weather-inappropriate less conventional clothing —knit caps and sweaters in the summertime, jean shorts and t-shirts in the winter—the way they seem to know people, and their vintage glasses. Do not ask a hipster an artist what he thinks of the art, as you are likely to receive a string of Frankfurt School noncommittal, but vaguely positive platitudes, punctuated with references to abstruse theorists the hipster has never actually read and hopes you haven’t either. unless he’s outside the gallery in the company of other artists. Although artists can be hip, hipsters have more money, and can be found spending it in microbreweries and boutiques, rather than in galleries.
The Yuppy The Young Collector Yuppies Young collectors attend art openings in pairs, usually at the insistence of the female half, who believes that supporting cultural experiences compensate for the lack of adds meaning or beauty to the couple’s life. The kind of yuppies who attend art openings consider themselves Collectors are vastly superior to all the other yuppies, although they are, in reality superficially, virtually indistinguishable. Cultured Other yuppies profess to “love downtown,” yet invariably live in the same cookie-cutter suburban McMansion and drive the same cookie-cutter SUV as all their friends, and would never think of purchasing original art. Yuppies Young collectors will purposely dress down for an exhibition, know enough not to wear office attire to an art opening, attempting a kind of urban camouflage, but can easily be picked out by their pressed jeans, polo shirts, and leather loafers (for men) and their Louis Vuitton handbags and fake tans (for women). Though sometimes easy to ridicule for their anxious pretensions, they’re always greeted warmly by the artists and gallerists.
3. The Alcoholic
Art gallery alcoholics are a vanishing breed; they used to love exhibition openings because of the free beer and wine, back when galleries could afford to give it away in quantity. They would arrive early, linger by the bar, and
are were often among the last to leave the building. To cover up their obvious dipsomania, they would often spend their time peering closely at various paintings, and attractive young artists, as if sizing them up for their personal collection, and could become knowledgeable, if creepy, conoisseurs. Most alcoholics would at least make an effort to look respectable like they belong at the party, strapping on a faded tie or sporting a threadbare jacket. Many alcoholics attended so many exhibitions that people began to assume they were artists art writers. Sometimes, these people are were correct.
4. The River Oaks
Found mostly at museum events, few exhibition-goers are more dependable than the River Oaks
matron patron. With her husband either dead or at work, the Matron patron has nothing to do with her time but patronize the arts. She knows everyone—the gallery owner, the curator, the artist, the art critic—and has even been known to purchase a major work of art from time to time, unlike the other people on this list. Her taste runs to Old Masters YBAs and French impressionists Latin American Modernists, although she would sooner be seen without makeup than speak ill of any art. The matron patron is eagerly courted by museum directors who hope she will give them money or artworks in her will this fiscal year and by artists dealers who hope she will buy their artists’ works. She can usually be spotted arriving at the exhibition in her late-model Jaguar or Mercedes Benz.
5. The Arts Writer
Art writers usually show up to exhibition openings alone, occasionally clutching a
steno notepad camera. Like the alcoholics, they typically need to head straight for the bar to fortify themselves for the evening. Drink in hand, they scan the room for familiar faces, making a mental note to avoid approach the artists whose work they recently panned praised, and give Giving those artists everyone else a wide berth, to avoid embarrassing suck-ups and time-wasting chit-chat. They take to examining the works, elbowing aside the lesser mortals where no one is ever blocking their view, and quickly move on to the next opening. While engaged in art appreciation, the writer must not under any circumstances be disturbed, so he comes back on Wednesday afternoon to do his serious looking, when there’s no one around. The general public Artists, collectors, and gallerists, should instead of interacting unselfconsciously with the arts writer display an appropriate deference, either offer self-serving congratulations, or uneasy silence. remaining mindful of their inferior critical faculties. Remember that the arts writer has condescended is underpaid to visit this unworthy gallery and to consider survey its so-called “art,” however banal. Annoy one by reciting your artist’s spiel in response to a simple question, and you risk a career-ending review having it quoted, online, for the public to ridicule. , or—worse—a snarky comment on their blog.