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The Whitney’s New Logo: Designers Watching Too Much “King of the Hill”? Or Not Enough?

4 Responses

  1. Britt Ragsdale

    Wow. The emperor is not wearing any clothes and somebody should have said something a long time ago.

  2. Laurie

    Love it! IT’S A “W”!….Whataburger uses virtually the same logo and it’s a fast-food burger joint! So let’s compare Experimental Jetset’s verbiage of the “Responsive W” to Whataburger: 1) after eating at Whataburger, you hope for a pulse and a [heart] beat; 2) Whataburger opens and closes – that’s kinda like breathing; and 3) it’s between the industrial and the sublime–a burger industry but yet ever so sublime before the guilt sets in. So, I guess Whataburger could use the same reasoning for their logo in order to move forward into the 21st century. McDonald’s “Golden Arches” logo? — An up-side-down W. I shiver at the thought of that comparison.

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