NYC vs. Marfa: Judd Logos

 
No single person has left as indelible a mark on Marfa as Donald Judd. The Judd logo (see above) is plastered all over downtown. Take a stroll along Highland Avenue, Marfa’s main drag, and you’ll spot the brilliant red, sans-serif letters of the Judd Foundation logo on at least four storefronts.
 

Judd Foundation offices at the corner of Highland Avenue and El Paso Street

Judd architecture studio on the corner of Highland Avenue and Oak Street

Judd architecture office on the corner of Highland Avenue and Oak Street

Judd art studio at the corner of Oak and Austin Streets

The Cobb House and Whyte Building on Oak Street

Judd ranch office on Highland Avenue

 
Stop inside the Hotel Paisano gift shop, and you can pick up a screen-printed Judd shirt or tote.
 

Judd shirts at the Hotel Paisano gift store

Judd tote bags at the Hotel Paisano gift store

 
You can imagine my surprise when I traveled to 101 Spring Street to volunteer for the de-installation and saw this:
 

Judd Foundation logo, 101 Spring Street, New York

 
Need a closer look? 
 

Judd Foundation logo, 101 Spring Street, New York


 
 
In New York, the Judd logo is lost amidst the hustle and bustle of the SoHo retail district.
Here’s a bonus New York/Marfa comparison: 
 

Spring Street in SoHo

Spring Street in Marfa


 

also by Theresa Bembnister

Print Friendly

Leave a Reply