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Marketing guru Patricia Martin will unveil the Houston Creative Economy Study on Tuesday evening, October 13 at 5:30 pm at the Houston Art Alliance’s space125gallery. The study, sponsored by the Houston Arts Alliance, the UH Mitchell Center for the Arts, and the Greater Houston Partnership, is a follow-up to Martin’s RENGEN, a study Martin conducted in 2008 after spending 10 months assessing Houston’s cultural consumer. Martin’s paper called Houston’s creative sector among the most vigorous and under recognized in the country and HAA has invited her to return to Houston to further assess the scale of Houston’s creative economy. Even more findings are set to be published in mid-2010.

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