Ren Gen Pro Mo

Houston Arts Alliance will host a talk by "cultural analyst" Patricia Martin, who has coined the term "RenGen" to describe youngish people selected for targeted arts marketing. She has written a book about it: "The RenGen:  The Rise of the Cultural Consumer and What It Means For Your Business" and will speak at a power breakfast at 7 am on Wednesday, May 21, at The Ensemble Theatre in downtown Houston.

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